Essentials of Pricing Analytics - Tools and Implementation with Excel

This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.
Beyond theoretical perspectives, this second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, this updated edition features new content on subscription models, two-sided markets, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.
This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.
Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.

List of contents

1. Introduction 2. Fundamentals of Price Theory 3. Segmentation and Price Differentiation 4. Break-even Analysis 5. Price Sensitivity and Willingness-to-Pay 6. Empirical Estimations of Price-response Functions 7. Price Optimization 8. Case Study: Optimal Prices of Movie Theatre Tickets 9. Markdown Optimization 10. The Hedonic Pricing Model 11. Revenue Management 12. Big Data and Pricing Analytics 13. Monte Carlo Simulation for Pricing Decisions 14. Conjoint Analysis for Pricing Decisions 15. Acceptance, Ethics and the Law

About the author

Erik Haugom is Professor in Business Administration at the University of Inland Norway.
Per Kristian Alnes is a Senior Researcher at the Eastern Norway Research Institute at the University of Inland Norway.

Product details

• Authors: Per Kristian Alnes, Erik Haugom
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Release: 09.02.2026
• EAN: 9781032989815
• ISBN: 978-1-032-98981-5
• No. of pages: 310
• Illustrations: schwarz-weiss Illustrationen, Raster,schwarz-weiss, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
• Series: Mastering Business Analytics
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, BUSINESS & ECONOMICS / Money & Monetary Policy, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Production & Operations Management, BUSINESS & ECONOMICS / Corporate Finance / General, Sales & marketing management, business strategy, Sales & marketing, Production & quality control management, Sales and marketing, Sales and marketing management, Production and quality control management