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A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship
For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.
If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.
* Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
* Includes customizable, downloadable forms for launching your own business
* Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
* Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools
Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
List of contents
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship.
Preface to the Fourth Edition.
About the Contributors.
1 The Entrepreneurial Process (William D. Bygrave).
2 Idea Generation (Heidi M. Neck).
3 Opportunity Recognition, Shaping, and Reshaping (Andrew Zacharakis).
4 Entrepreneurial Marketing (Abdul Ali and Kathleen Seiders).
5 Business Planning (Andrew Zacharakis).
6 Building Your Pro Forma Financial Statements (Andrew Zacharakis).
7 Equity Financing: Informal Investment, Venture Capital, and Harvesting (William D. Bygrave).
8 Debt and Other Forms of Financing (Joel M. Shulman).
9 External Assistance for Start-ups and Small Businesses (Elizabeth J. Gatewood and Carol McLaurin).
10 Legal and Tax Issues (Richard Mandel).
11 Intellectual Property (Kirk Teska and Joseph S. Iandiorio).
12 Selling in an Entrepreneurial Context (Mark P. Rice and H. David Hennessey).
13 Beyond Start-up: Developing and Sustaining the Growing Organization (Donna Kelley and Edward Marram).
14 Franchising (Steve Spinelli).
15 Social Entrepreneurship (Heidi M. Neck).
Glossary.
Index.
