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What Makes Business Initiatives Regarding the Environment Succeed or Fail? With this book you ll gain the necessary skills to develop an effective corporate environmental strategy. It is organized around three classic global needs shared by both business strategists and environmental leaders: achieving compliance, recognizing business opportunity, and answering public expectations. The cases in this text are designed to reach both experienced managers and newcomers, through a compelling conceptual narrative that connects basic business needs with mounting environmental and energy choices. "Environmental compliance is no longer the target but the floor from which economic value can be created. Recognizing economic opportunities and getting the affected public to understand the greater benefits are why we hired the AHC Group and its Rensselaer team of researchers in the first place. This books brings these critical components in focus with practical examples, insightful discussions and helpful resources to assist any company s management in developing successful environmental business strategy. Its appeal to newcomers resides in its readability and effective prose." - Steven P. Rowe, Assistant General Counsel and lead environmental manager at Holnam, Inc.
List of contents
ACHIEVING COMPLIANCE.
What Is Environmental Leadership?
The Role of Upper Management.
Establishing an Effective Environmental Audit Program.
The Question of Measurement.
RECOGNIZING BUSINESS OPPORTUNITIES.
Defining Strategy in the "Age of Environmentalism." Environmental Accounting for Competitive Advantage.
Environmentally Driven New Product Development.
Environmental Management Systems.
Management Information Systems and Environmental Management.
ANSWERING PUBLIC EXPECTATIONS.
The Public Face of Corporate Environmental Strategy.
Responding to Stakeholders.
Public Disclosure and Environmental Reporting.
Afterword: Leadership Skills for Sustainable Development.
Appendices and Endnotes.
Index.
