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This ninth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.
The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms and streaming, it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television and video streaming, and video game industries. This new edition includes critical expanded coverage of social media economies, cross-border media issues, the rise of "news" influencers and subscription platforms, and the growing use of predictive and generative artificial intelligence, as well as brand-new case studies and updated figures, tables, and pedagogy, including key terms and further activities.
Media Today is an excellent introduction to the world of media in the digital age, perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book well suited to the classroom.
The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor's manual.
List of contents
About the AuthorPrefaceHow to Use This Book Acknowledgments To the Student Part IThe Nature and Business of Media1 Understanding Mass Media, Convergence, and the Importance of Media Literacy
2 Making Sense of Research on Media Effects and Media Culture
3 The Business of Media
4 Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications
5 Controls on Media Content: Government Regulation, Self-Regulation, and Ethics
Part IIThe Media Industries Preface: The Forces Driving Convergence in Media Industries
6 The Internet Industry
7 The Book Industry
8 The News Industry
9 The "Magazine Media" Industry
10 The Recorded Music Industry
11 The Audio Industry
12 The Movie Industry
13 The Television and Video Streaming Industry
14 The Video Game Industry
EpilogueNotesIndex
About the author
Joseph Turow is Robert Lewis Shayon Professor of Media Systems and Industries Emeritus at the University of Pennsylvania's Annenberg School for Communication, USA. He has authored 13 books, edited 5, and written more than 160 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. In 2010 the
New York Times called him "the ranking wise man on some thorny new-media and marketing topics." In 2012 the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital privacy.
