Why We Think What We Think - The Unexpected Origins of Our Deepest Beliefs

Since the beginning of time, we''ve seen ''thought'' as the product of reason, the work of the mind. We''ve learnt to present our arguments in rational order, and we''ve thought of our opinions as the beautiful result of reason and evidence. But this is only part of the story. A fascinating new body of research shows that almost everything we think - those complex justifications for lower taxes or prison reform, those long-pondered and sincere beliefs in God or Nothing, even the food we like or turn away from in disgust - has its roots in a mind-boggling collection of hidden influences - from our geography to our genes. Packed with surprising case studies and counter-intuitive research, this urgent and entertaining book reveals where our opinions really come from and what they are for.

About the author

Turi Munthe is a journalist and policy analyst turned media entrepreneur, who has written for the Economist, the Guardian and the TLS and appeared on the BBC, CNN and Fox News. He founded Demotix, the largest network of photojournalists in the world, and Parlia, an encyclopaedia of opinion. He lives in Milan.

Product details

• Authors: Turi Munthe, Munthe Turi
• Publisher: Bantam UK
• Languages: English
• Product format: Hardback
• Release: 14.05.2026
• EAN: 9781529153842
• ISBN: 978-1-5291-5384-2
• No. of pages: 320
• Dimensions: 156 mm x 240 mm x 40 mm
• Subjects: Social sciences, law, business > Sociology > Sociological theories; Sociology, Social Theory, SOCIAL SCIENCE / Sociology / General, PSYCHOLOGY / Social Psychology, BUSINESS & ECONOMICS / Business Communication / General, Business communication & presentation, Social, group or collective psychology, Communication Studies, Disinformation and misinformation, Business communication and presentation, Business communication, etiquette and presentation