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Analysing the complex intersections between artists, creatives and markets, this new and revitalised edition addresses the world that is emerging following and during a period of global crisis.
Drawing on a wide range of international expertise, the book explores the impact of financial, health and climate crises on organizations and artists at community, national and international levels.
Expanded, revised and updated, this new edition will continue to stimulate and inform the next global generation of students, scholars, policy makers and administrators in arts marketing, arts management, arts entrepreneurship across the creative industries.
List of contents
Part 1. 1. Art collecting in a digital age 2. Arts Consumption 3. Opera marketing today: Key challenges for development and widening access 4. Fine Art Marketing and Consumption 5. Consumption Criteria in Arts Marketing 6. Audience development: Lessons for arts marketing about including disabled people 7. Understanding Audiences and Marketing Theatre 8. Membership and subscription in the performing arts: What have we learnt during the last 45 years? 9. The impact of the arts experience on audiences 10. Gaining deeper insight into audiences and artists: The use of autoethnography in arts research
The role of entrepreneurship and its impact on arts marketing practice 11. Cultural Entrepreneurship and Collecting: A Joint Perspective 12. The Artist as Marketer and Entrepreneur 13. Traditional vs. entrepreneurial marketing of arts/cultural organisations
Issues relating to effective arts marketing practice 14. The Art of Marketing Arts Marketing to Artists 15. Mission Statement to Mission Fulfilment: The Role Marketing Plays in a Post COVID World 16. Organizational identity and marketing in the arts 17. Arts marketing and ethics: what you can and Kant do 18. Are art fairs still relevant intermediaries in today's art world? 19. Actor-Object Relationships: Navigating the Art Market and the Social Constructs of Value 20. The Books Business: What Just Happened? 21. Cultural economics and arts markets
Pricing issues in the arts and the techniques used by arts marketers in engaging consumers 22. Pricing the performing arts 23. Postmodernism and Post-Postmodernism and Arts Marketing 24. Arts managers' career insights and their marketing implications
About the author
Ian Fillis is Professor of Entrepreneurship at Liverpool John Moores University, UK.
Boram Lee is Senior Lecturer in Arts and Cultural Management at The University of South Australia.
Adelina Broadbridge is Senior Lecturer in Management, Work and Organisation at The University of Stirling, UK.
