Green Gold - The Avocado s Remarkable Journey from Humble Superfood to Toast of a

A lively and engrossing cultural history of the avocado and the people who transformed it into an American obsession “Whether you’re a history buff or just enjoy a chip full of guacamole, you’ll be thoroughly captivated . . . The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Set against the rise of Southern California as an economic and cultural powerhouse and featuring delightful recipes (including vintage versions of guacamole and avocado toast),

About the author

SARAH ALLABACK is an author and historian specializing in architectural and landscape preservation. She grew up in Carpinteria, California and lives in Amherst, Massachusetts.

MONIQUE F. PARSONS is a journalist, an award-winning audio producer, and an avocado farmer. A native of Carpinteria, California, she lives in suburban Chicago.

Product details

• Authors: Sarah Allaback, Monique F Parsons, Monique F. Parsons
• Publisher: Counterpoint
• Languages: English
• Product format: Paperback / Softback
• Release: 12.05.2026
• EAN: 9781640097674
• ISBN: 978-1-64009-767-4
• No. of pages: 352
• Subjects: Social sciences, law, business > Sociology > Sociological theories; COOKING / History, Cookery / food & drink etc, SOCIAL SCIENCE / Agriculture & Food, Food & society, Agriculture and farming, AGRICULTURE & FARMING, Central / national / federal government policies, Cultural studies: food and society, Central government policies, Cookery / food and drink / food writing / cookbooks