Media, Minorities, and Meaning - A Critical Introduction

This book is an examination of how American mass media, including advertising, presents Otherness - anyone or anything constructed as different from an established norm - in terms of gender, race, sex, disabilities, and other markers of difference. Using a mythological lens, the book looks below the surface of media content to explore the psychological, social, and economic underpinnings of a system of beliefs that result in prejudice, discrimination, and oppression. Designed to raise awareness of the foundations of historically-based inequities in the American social, cultural, and economic milieu, the author shows how inequalities are maintained, at least in part, by mass media, popular culture, and advertising representations of Otherness. The book aims to increase awareness of stereotyping in the media, and expose how the construction of people as Others contributes to their marginalization. Written in an accessible and engaging style, with student-friendly discussion questions and resources, this book is suitable for upper-level undergraduate and postgraduate courses.

Product details

• Authors: Debra L. Merskin, Merskin Debra L.
• Publisher: Peter Lang
• Languages: English
• Product format: Paperback / Softback
• Released: 30.09.2023
• EAN: 9781636674384
• ISBN: 978-1-63667-438-4
• No. of pages: 450
• Weight: 658 g
• Illustrations: 33 Abb.
• Subjects: Classics, Advertising, Media, Media Studies, POLITICAL SCIENCE / General, SOCIAL SCIENCE / Sociology / General, SOCIAL SCIENCE / Women's Studies, PSYCHOLOGY / Industrial & Organizational Psychology, PSYCHOLOGY / General, PSYCHOLOGY / Clinical Psychology, LITERARY CRITICISM / Semiotics & Theory, LITERARY CRITICISM / Ancient & Classical, Psychology, LANGUAGE ARTS & DISCIPLINES / Communication Studies, FOREIGN LANGUAGE STUDY / English as a Second Language, LITERARY CRITICISM / Women Authors, PSYCHOLOGY / Developmental / Adulthood & Aging, ART / Business Aspects, LITERARY CRITICISM / Feminist, Howard, Elizabeth, Minorities, Introduction, Social discrimination & inequality, Communication Studies, Critical, Mass Media, Violence in society, Gender studies: women, Violence and abuse in society, Relating to Trans / Transgender people or gender minorities, Inequalities, Social discrimination and social justice, meaning, Debra, Discrimintaion, Construction of people as Others, Merskin, American mass media, System of belief, stereotyping