Why Start-Ups Fail - Avoiding the traps on the path to commercial success

A shocking 90% of start-ups fail. If you want to be part of the elusive 10%, you need to understand what to avoid - both as an entrepreneur and an investor. From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Professor Bernard Bulkin - who has been at both sides of the investment table - talks you through the six major reasons why start-ups don''t succeed, and how to avoid them. Instead of accepting failure as inevitable, or believing that failing is good, this book looks at the main reasons why start-ups fail and how to turn them on their head. Whether you''re a founder or an investor, if you''re going to put in the effort to make a company succeed, you should go in with your eyes open. Bernie''s common-sense approach offers the experience of a venture capitalist who has been there and done that. Leadership at all levels makes a difference. Using real life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail helps readers understand what founders most often lack, and discusses the who, how and why of making a start-up succeed.

Product details

• Authors: Bernie Bulkin, Bulkin Bernie
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Hardback
• Release: 05.03.2026
• EAN: 9781399430227
• ISBN: 978-1-399-43022-7
• No. of pages: 288
• Subjects: Social sciences, law, business > Business; BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / New Business Enterprises, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Corporate Finance / Venture Capital, business strategy, Investment & securities, Investment and securities, Entrepreneurship / Start-ups