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This engaging guide is designed to demystify artificial intelligence (AI) in the business world, no advanced maths degrees or robotic companions are necessary. It tackles everything from traditional AI to the exciting realm of Generative AI, clearly distinguishing between what is genuinely beneficial and what is merely hype, all while demonstrating how to leverage AI to address real-world business challenges.
The first half of the book serves as an essential playbook for businesses eager to understand AI's potential. It cuts through the jargon, illuminating what AI can achieve and showcasing how organisations are already harnessing it to save time, enhance efficiency, and secure a competitive advantage.
The second half introduces the concept of the "AI Native"-a future where AI is seamlessly integrated into business operations and daily life. This transformation opens thrilling opportunities, including new markets and creative work methods. It also prompts critical questions, like what happens when AI falters? The book carefully balances optimism with caution, offering insights that inspire thoughtful reflection.
Whether you're leading a team, launching a startup, or gearing up for a technology-driven career, this book equips readers to make informed decisions about AI. It is an essential resource for executives, entrepreneurs, and graduate students alike, stripping away the buzzwords to deliver actionable insights.
List of contents
1. Introduction. 2. Traditional AI: Taking Advantage of a Proven Technology. 3. Traditional AI in Current Business Use. 4. What Is GenAI? What Are Its Current Limitations?. 5. Current and Future Trajectories of GenAI. 6. GenAI in Current Business Use. 7. AI Native. 8. AI Unchecked. 9. Conclusion.
About the author
Terence C.M. Tse is a Professor of Finance at Hult International Business School. He co-founded the AI Native Foundation and the Chart ThinkTank; Terence is also a co-founder and Executive Director of Nexus FrontierTech, an AI company. Furthermore, he is a Visiting Professor at both ESCP Business School and Cotrugli Business School.
Mark Esposito is a Professor of Strategy and International Business at D'Amore-McKim School of Business, Northeastern University, Boston, Massachusetts, and a faculty affiliate at both the Berkman Klein Center for Internet and Society and the Center for International Development at Harvard University, Cambridge, Massachusetts. He is a co-founder of Nexus FrontierTech, the AI Native Foundation, and the Chart ThinkTank.
Danny Goh is a serial entrepreneur, early stage investor, and AI pioneer. As Founder and CEO of Nexus FrontierTech, he leads an AI research lab transforming unstructured data into actionable insights for global enterprises and governments. Danny serves as an Entrepreneurship Expert at the Saïd Business School, Oxford University, and Senior Fellow at École des Ponts Business School, Paris. He co-authored the bestseller
The AI Republic: Building the Nexus between Humans and Intelligent Automation and co-founded the AI Native Foundation and the Chart ThinkTank, uniting experts and policymakers to accelerate AI transformation across industries.
Paul Lee is a tech entrepreneur dedicated to making sophisticated technology simple and accessible. His latest venture, Graiphene AI, empowers small businesses by automating complex workflows. Previously, he founded the award-winning Aumeo Audio for personalized sound and Vocofy.ai for AI voice preservation.
