Persuading People To Have Safer Sex - Applications of Social Science To the Aids Crisis

This volume explores the application of persuasion theory and research to HIV/AIDS prevention, focusing on changing attitudes and behaviors. It is intended for students and scholars applying theory to health or AIDS prevention.

List of contents

Contents: Preface. Introduction. Cognitive Foundations of AIDS Prevention Behavior. Social Psychological and Communication Perspectives on Unsafe Sex. Culture, Poverty, and AIDS. Applying Persuasion Theories to AIDS Prevention. AIDS Prevention Campaigns. AIDS Stigma and Persuasion.

About the author

Richard M. Perloff

Product details

• Authors: Richard M Perloff, Richard M. Perloff, Perloff Richard M.
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Released: 01.11.2000
• EAN: 9780805833805
• ISBN: 978-0-8058-3380-5
• No. of pages: 170
• Weight: 490 g
• Series: Routledge Communication Series
• Subjects: Natural sciences, medicine, IT, technology > Medicine > General; Social sciences, law, business > Media, communication > General, dictionaries; MEDICAL / Public Health, SOCIAL SCIENCE / Disease & Health Issues, PSYCHOLOGY / Human Sexuality, Personal & public health, Health, illness and addiction: social aspects, Psychology: sexual behaviour, Sexual Behaviour, Personal and public health / health education, Hiv / Aids: Social Aspects