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This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an artistic and imaginative lens.
Against this backdrop, authors in this book navigate the intricate web of impacts on employment and leadership, business model innovation, advanced data driven decision making, digital transformation, data ecosystems and analytics, AI-led e-commerce and branding, and virtual reality. The topics cover an array of geographic regions and industries, including professional services, education, fashion, sports, and hospitality & tourism. Business technology theory and science are ultimately geared towards practicable application, and are contextualized by sustainability and socioeconomic advancement.
This first volume investigates the strategic, managerial and marketing impacts of advanced business technologies, while volume two explores their role in industry and policy, elucidating also the art and fiction of their societal impact.
List of contents
Chapter 1: Advanced Technologies in Business: An Overview of Strategic, Managerial, and Marketing Impacts Shahriar Akter, Afnan Hossain, Helene Yildiz, Aleksandra Figurek, Demetris Vrontis and Alkis Thrassou.- Chapter 2: Advancing Digital Maturity: A Path to Business Model Innovation in the Event Industry Anastasia Romanova.- Chapter 3: The Role of Artificial Intelligence and Metaverse in the Indian Service Sector Ambika Kulshrestha, Sandeep Kulshrestha, Apostolos Rafailidis and Leonidas Efthymiou.- Chapter 4: Neuromarketing: Hype or Hope Indre Razbadauskaite-Venske and Saidas Rafijevas.- Chapter 5: Artificial Intelligence ( I) in Accounting and Finance Mihail Diakomihalis.- Chapter 6: Financial Transformation and Business Finance Integration under Financial Sharing Service Centres Panagiotis Dimitropoulos and Konstantinos Koronios.- Chapter 7: Building AI-ready Leadership: Bridging the Gap between Policy, Training, and AI Integration Nicole Dujany and Alberto Ferraris.- Chapter 8: Overcoming Barriers and Establishing a Framework for AI Adoption in HR Technology: A Case Study of CBG Tech Entertainment Jason Drewery, Niki Kyriakidou and Alfred Chinta.- Chapter 9: AI-Driven E-Commerce: Consumer Reactions, Engagement, and the Path to Brand Loyalty Paula Rodrigues.- Chapter 10: Exploring Configurations of Data-Driven Decision-Making Dimensions for Successful Growth Hacking Implementation: An fsQCA Approach Luca Simone Macca and Gabriele Santoro.- Chapter 11: A Theory-Driven Exploration of Metaverse Customer Engagement: Insights from Structural Topic Modeling Reeti Agarwal, Ankit Mehrotra, Sana Moid, Nishant Sinha and Nitin Shankar.- Chapter 12: Navigating Strategic Decision-Making: The Role of Data Ecosystems and Analytics in SMEs - A Bibliometric Analysis Filippo Ferrarini, Simona Leonelli and Bernardo Balboni.- Chapter 13: The Implications of Advan
About the author
Shahriar Akter
is a Professor of Analytics & Innovation and the Associate Dean of Research at the Faculty of Business & Law at UOW, Australia. He is one of the leading researchers in the field, internationally, having also published over one hundred significant papers in scientific journals.
Md Afnan Hossain
is a Lecturer in Business Analytics at the Adelaide Business School, University of Adelaide, Australia. Afnan's contributions to academia are reflected in his publications in renowned journals such as
Journal of Business Research
,
Journal of Product Innovation Management
, and
Industrial Marketing Management
, among others.
Hélène Yildiz
is a University Professor in Management and Management Sciences, specializing in digital marketing strategy at the University of Lorraine, within the IUT Henri Poincaré in Longwy, France. The results of her research have been published in several major national and international journals.
Demetris Vrontis
is the Vice Rector for Faculty and Research and a Professor of Strategic Marketing Management at the University of Nicosia, Cyprus. He has published widely with over 450 refereed journal articles, 60 books and 80 chapters, and he has presented papers at over 100 conferences around the globe.
Alkis Thrassou
is a Professor of Strategic Marketing at the University of Nicosia, Cyprus, and Director of
Gnosis Mediterranean Institute for Management Science
. He has published over 300 scientific works in numerous internationally esteemed journals and books, and holds significant editorial and scholarly positions.
Summary
This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an artistic and imaginative lens.
Against this backdrop, authors in this book navigate the intricate web of impacts on employment and leadership, business model innovation, advanced data driven decision making, digital transformation, data ecosystems and analytics, AI-led e-commerce and branding, and virtual reality. The topics cover an array of geographic regions and industries, including professional services, education, fashion, sports, and hospitality & tourism. Business technology theory and science are ultimately geared towards practicable application, and are contextualized by sustainability and socioeconomic advancement.
This first volume investigates the strategic, managerial and marketing impacts of advanced business technologies, while volume two explores their role in industry and policy, elucidating also the art and fiction of their societal impact.
