Fr. 69.00

The Seven Principles of WOM and Buzz Marketing - Crossing the Tipping Point

English · Hardback

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Description

Product details

Authors Panos Mourdoukoutas, George J. Siomkos
Publisher Springer Nature EN
 
Languages English
Product format Hardback
Released 15.10.2009
 
EAN 9783642021084
ISBN 978-3-642-02108-4
No. of pages 104
Dimensions 155 mm x 235 mm x 15 mm
Weight 760 g
Illustrations XII, 104 p.
Subjects Social sciences, law, business > Business > Management

Marketing, Management, B, Management und Managementtechniken, Marketing und Vertrieb, Business, optimieren, Market research, Business and Management, Business and Management, general, Management & management techniques, Sales & marketing, Management science

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