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The next book from the bestselling author of Rich AF
About the author
Vivian Tu is a former Wall Street trader, personal finance educator, public speaker, entrepreneur, bestselling author, and and Chief of Financial Empowerment at SoFi. She is the CEO and founder of Your Rich BFF, which she developed as a passion project to make the rules of personal finance accessible to non-experts and marginalized communities. Vivian delivered her first TED Talk in November 2025, further expanding her reach as a leading voice in financial education. She’s earned 10 million followers and counting across social media platforms and earned honors on the Forbes “30 Under 30 – Social Media” (2023) and “Top Creators” (2022 + 2023) lists, the “MarketWatch 50,” “PureWow’s” 24 in ’24, “Bankrate’s” 2024 Visionaries, and the TIME100 Creators list (2025). Vivian’s debut book, Rich AF, became an instant New York Times bestseller in December 2023. Vivian also hosts a top-charting podcast, Networth and Chill, and writes a Substack, enRICHed with Your Rich BFF.
Report
"If you thought building generational wealth was only for the ultra-rich or old money elite, think again! Well Endowed helps provide the clarity you need as you take control of your financial future. I love Vivian and I LOVE this book!" - Emma Grede, co-founder of Good American/founding partner of Skims
"An indispensable guide to building a life that includes both wealth and purpose. Whether you're seeking the best financial strategy for planning a family, buying a home or car, or securing your retirement and generational wealth, Well Endowed provides the must-have game plan. This is the only book you need to maximize the value of your money and life!" - Elaine Welteroth, Award-winning journalist, and New York Times bestselling author of More Than Enough
"This is the financial handbook for a new generation. Whether you're buying your first home, investing for the future of your family, or simply trying to make your money work harder in a tough economy, this book provides the modern, actionable strategies you need." - Lewis Howes, New York Times bestselling author
"From strategic savings to smart investments, Well Endowed delivers practical steps that anyone can follow. Tu's focus on building a legacy for future generations makes this a must-read for those seeking lasting stability. With this book, you can experience empowerment and clarity as you take control of your financial future." - Liz Moody, host of the Liz Moody Podcast and New York Times bestselling author of 100 Ways to Change Your Life
