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Communicating sustainability is critical for businesses to get right as they address changing stakeholder expectations, emerging regulatory and legal risks, and urgency to deliver on sustainability commitments.
Yet doing so in a way that addresses material social and environmental challenges while building business resilience and driving financial value is an incredibly difficult challenge. This book serves as a practical guide for mid to senior level professionals looking to deliver authentic, compelling and impactful stories that move sustainable business forward in a way that protects their brand reputation and builds consumer trust.
Covering issues such as how to avoid greenwashing and how to navigate various regulatory, legal and reputational risks, this book explains how communicators can create both compelling and compliant communications that engage different stakeholders and builds brand advocacy. Including real-world examples from companies such as Mars, Neiman Marcus, REI and Google, this book will ensure you create messages that advances both business and sustainability goals.
List of contents
Chapter - 00: Preface Chapter - 01: Introduction to Sustainability Communication Chapter - 02: The Billion Dollar Opportunity Chapter - 03: Greenwashing and its Regulatory, Legal, and Reputation Risks Chapter - 04: The Challenges of Communicating Impact Chapter - 05: Why Sustainability Stories Fail Chapter - 06: Finding Your Story's Substance Chapter - 07: Embedding Sustainability Communication Across Your Business Chapter - 08: Knowing Your External Audience Chapter - 09: Crafting Effective Sustainability Messages Chapter - 10: Communicating the E, S and G Chapter - 11: Delivering Your Message Chapter - 12: Advocacy: The Highest Stage of Sustainability Communication Chapter - 13: The Future of Sustainability Communication
About the author
Mike Hower is a sustainability communications expert and founder of Hower Impact, a boutique consultancy specializing in transforming complex sustainability initiatives into resonant narratives. Based in Oakland, CA, he has collaborated with global brands including Mars, The North Face, Snapchat, HP and Berry Global, among others. He has written for prominent sustainability publications such as GreenBiz, Sustainable Brands, and Triple Pundit and host The Sustainability Communicator podcast where he explores the nuanced art of sustainability storytelling.
