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Do you want to design the branding for global clients for a PR Agency? Be the lead anchor for your favorite network sports program? Make headlines by investigating corruption that leads to social change? How do you market yourself for these jobs? This book takes a storytelling approach to help prepare readers for a successful college career in the media industries: public relations, advertising, sports media, broadcast, and journalism. The book begins with the basics to help orient readers to college life and offer tips for coursework and campus media. Then, the author provides insights from over 14 years working with interns in public relations and his scholarship on internships to prepare readers to apply for competitive internships. The book teaches readers to sift through the fine print of internship and job postings to understand your role and responsibilities, help you prepare for the implicit and explicit expectations at the work site, and become a marketable commodity that can make you an attractive candidate for your ideal career.
Joseph Giomboni, Ph.D. is a distinguished lecturer and authority on professional development in communications and public relations. Drawing from scholarly research and 14 years of PR campaign experience at King's College, his work focuses on digital labor, creative autonomy, and authentic social media presence. His research appears in leading publications including Public Relations Review and Journal of Public Relations Education. Currently an Assistant Professor at Susquehanna University, Dr. Giomboni teaches communication theory, public relations research methods, and digital sports media production and statistics. This book synthesizes his groundbreaking research and industry experience into actionable strategies for building a thriving career in communication and public relations.
List of contents
1. Introduction: Don’t Fail College Before You Earn Your Degree.- 2. Goals and the Truth About GPA.- 3. Thriving Through Campus Media.- 4. Invisible Labor: Securing References & Internships.- 5. Establishing Connection – The Informational Interview.- 6. Self-Branding Strategies to Earn Industry Credibility.- 7. Translating Internship Advertisements: How Elite Agencies Recruit New Talent.- 8. Industry Exposure and Crafting Future Managers.- 9. Industry Expectations: Things Are Expected of You (Without You Knowing It).- 10. The Path to Avoidable Underemployment.- 11. Conclusion: Good Stewards of Intern Labor.
About the author
Joseph Giomboni, Ph.D. is a distinguished lecturer and authority on professional development in communications and public relations. Drawing from scholarly research and 14 years of PR campaign experience at King's College, his work focuses on digital labor, creative autonomy, and authentic social media presence. His research appears in leading publications including Public Relations Review and Journal of Public Relations Education. Currently an Assistant Professor at Susquehanna University, Dr. Giomboni teaches communication theory, public relations research methods, and digital sports media production and statistics. This book synthesizes his groundbreaking research and industry experience into actionable strategies for building a thriving career in communication and public relations.
Summary
Do you want to design the branding for global clients for a PR Agency? Be the lead anchor for your favorite network sports program? Make headlines by investigating corruption that leads to social change? How do you market yourself for these jobs? This book takes a storytelling approach to help prepare readers for a successful college career in the media industries: public relations, advertising, sports media, broadcast, and journalism. The book begins with the basics to help orient readers to college life and offer tips for coursework and campus media. Then, the author provides insights from over 14 years working with interns in public relations and his scholarship on internships to prepare readers to apply for competitive internships. The book teaches readers to sift through the fine print of internship and job postings to understand your role and responsibilities, help you prepare for the implicit and explicit expectations at the work site, and become a marketable commodity that can make you an attractive candidate for your ideal career.
