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How do I gain self-confidence? How do I live a better life? How do I stop overthinking and push myself to achieve my goals? In this practical guide, Shade Zahrai has the answers to important life questions. We all live with doubt. It holds us back from our best lives and causes unnecessary suffering. Shade Zahrai has educated more than six million students as an award-winning Peak performance educator to Fortune 500s. Now, she offers you the diagnostic methods and tools that have changed lives and careers. Big Trust focuses on four key questions: Do I matter? Do I have what it takes? Do I have power? Can I manage my emotions? From her experience and research, she''s learned that your personal doubt, while universal in nature, is specific to your personality and can only be untangled by looking at your individual patterns of belief. Through her step-by-step examination of your hidden vulnerabilities and personality strengths, she helps you on a path to a better future. With Big Trust , Zahrai, a former lawyer, behavioral researcher, and a PhD, along with her husband Faycal Sekkouah, a serial entrepreneur and angel investor, who has consulted at the G20, takes self-improvement to a whole new strategic level.
About the author
Dr. Shadé Zahrai is a behavioral researcher, award-winning peak performance educator, and leading authority on confidence and self-doubt. A former corporate lawyer with an MBA and background in psychology, she has designed and delivered transformative programs for Fortune 500 giants including Google, Microsoft, LVMH, JP Morgan, and McKinsey. Named one of LinkedIn’s Top Voices for career development, Shadé has taught over 7 million learners on LinkedIn Learning. Her TEDx talks and viral videos have amassed more than 300 million views, and her work has been featured in The New York Times, Adweek, CNBC, and Yahoo Finance.
Learn more at shadezahrai.com.
Fayçal Sekkouah is an international entrepreneur, angel investor, and co-founder of Influenceo Global with his wife, Shadé Zahrai. They’ve partnered with top global brands like Microsoft, Deloitte, Nestlé, and SAP to elevate leadership and culture. He has coached CEOs, trained Fortune 500 leaders, and now helps drive innovation in regenerative medicine to transform how we heal, perform, and thrive.
Summary
The groundbreaking, research-backed blueprint changing lives and careers around the world.
Self-doubt. It’s the silent force that undermines potential, eats away at confidence, and traps even the most capable in overthinking. You can’t outperform it, but you can rewire it.
Drawing on leading research, over a decade of work with Fortune 500 companies, and experience educating millions of professionals worldwide, Dr. Shadé Zahrai reveals a proven system for breaking the cycle of self-doubt and building deep, unshakable self-trust. In Big Trust she shares her proven framework—the Four A’s: Acceptance, Agency, Autonomy, and Adaptability—and shows you how to take control of your inner world so you can thrive in the outer one.
With insights from her self-diagnostic quiz and actionable exercises throughout, you’ll learn to:
- Reframe the beliefs that hold you back
- Break free from people-pleasing and perfectionism
- Quiet comparison and imposter thoughts
- Stretch your comfort zone and reclaim your power
- Channel emotion into clarity and conviction
Whether you’re second-guessing a big decision, overthinking in high-stakes moments, or feeling stuck despite knowing you’re capable of more,
Big Trust offers practical steps that lead to powerful, lasting results.
Everything you aspire to, and the strength to realize it, begins with
Big Trust.
Report
"In Big Trust, Shadé Zahrai offers the perfect inner complement to Building a Second Brain... Zahrai shows that productivity without self-trust leads only to burnout and doubt-that knowledge alone isn't enough without the confidence to act on it. Her framework of Acceptance, Agency, Autonomy, and Adaptability gives readers the missing operating system for their inner world: a way to move through self-doubt with clarity, courage, and composure. This book is essential reading for anyone who's built external systems of knowledge and is now ready to cultivate the internal trust to use them fully." - Tiago Forte, bestselling author of Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
"Shadé Zahrai has written a book that feels like someone finally pulled back the curtain on self-doubt. She doesn't just tell you to 'believe in yourself'; she shows you how-with proven tools, mindset shifts, and habits that build something far more powerful: self-trust. It's part science, part story, and part wake-up call. If you've ever silenced yourself in a meeting, second-guessed your abilities, or waited to feel 'ready,' Big Trust will feel like someone finally turned the lights on. It's practical, powerful, memorable, and deeply human. And what I love most? It's like a magician revealing all their secrets." - Vinh Giang, award-winning entrepreneur, keynote speaker, and expert communication coach
"Shadé Zahrai has dedicated her life to empowering others to quiet their inner critic and overcome self-doubt. In Big Trust she shares the framework she's developed so everyone can benefit from it. Eloquently written and insightful, this book provides a practical guide to navigating one of life's greatest challenges-the internal battles we face within ourselves." - Ethan Kross, bestselling author of Shift and Chatter
"Big Trust is a timely and powerful guide for anyone who has ever second-guessed themselves. Dr. Shadé Zahrai distills rigorous research into practical tools that help you replace doubt with clarity and courage. This book will change the way you lead yourself and others." - Sahil Bloom, New York Times bestselling author of The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life
"We all know the fight with self-doubt. In Big Trust, Shadé gives you the mindset and tools to be the one still standing. Science-backed and easy to put into practice, this book hands you a game-plan that actually works. If you're ready to stop second-guessing yourself and step into your potential, this book will show you how." - Jefferson Fisher, trial lawyer and New York Times bestselling author of The Next Conversation: Argue Less, Talk More
"Few people have studied self-doubt as deeply as Dr. Shadé Zahrai, and even fewer can translate it into real-world solutions. What I love most about Big Trust is how actionable it is... This book is packed with research-backed tools you can start using today to build confidence and trust in yourself. If you're serious about personal growth and true self-leadership, you need this book." - Vanessa Van Edwards, behavioral researcher and bestselling author of Captivate: The Science of Succeeding with People
"The moments that matter most are usually the ones when doubt gets the loudest. Big Trust is the playbook for learning how to make the most of your moment and overcome the doubt trying to take you down." - Lewis Howes, New York Times bestselling author of The Greatness Mindset
