Fr. 235.00

Strategic Brand Management - Surviving the Competitive Environment

English · Hardback

Will be released 28.11.2025

Description

Product details

Authors Rajat K Baisya
Publisher Taylor and Francis
 
Languages English
Product format Hardback
Release 28.11.2025
 
EAN 9781032947457
ISBN 978-1-032-94745-7
No. of pages 250
Illustrations schwarz-weiss Illustrationen, Raster,schwarz-weiss, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
Subjects Advertising, Market research, Public Relations, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / International / Marketing, Sales & marketing management, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Sales and marketing management, Advertising;Branding;Media, Journalism and Public Relations

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