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The 5th edition of
Cultural Anthropology: Global Forces, Local Lives offers a clear and readable introduction to the field of cultural anthropology, with a special focus on how digital technologies and social media function as prime global forces that are nevertheless used, adapted, transformed, or ignored by people in their everyday local lives.
This thoroughly modern textbook challenges traditional views of anthropology by positioning it as uniquely qualified to analyze our tech-enhanced social world, exploring the "myth and mess" of digital life through ethnographic case studies spanning diverse global contexts. This updated 5th edition offers significant enhancements including a new chapter on applied anthropology, expanded coverage of gender studies, four new extended case studies, and fresh ethnographic examples featuring digital phenomena like Facebook in Turkey, hashtag activism, and COVID-19 responses in Bhutan.
Cultural Anthropology: Global Forces, Local Lives is ideal for undergraduate students in anthropology and related social sciences, as well as researchers interested in the cultural dimensions of technology, globalization, and contemporary social movements.
List of contents
Introduction 1. Understanding anthropology 2. Understanding and studying culture 3. History and theory of cultural anthropology 4. Language and social relations
Seeing culture as a whole #1: blogging about war in Lebanon 5. Sex and gender 6. Race and ethnicity 7. Applied anthropology 8. Health, illness, body, and culture
Seeing culture as a whole #2: gender, body, and personhood in Mapuche shamans 9. Economics: humans, nature, and society 10. Kinship and non-kin groups: being, becoming, and social organization 11. Politics: social order and social control 12. Religion: relating to the non-human world Seeing culture as a whole #3: pilgrimage, politics, and purchasing in Malaysian Islam 13. Cultural dynamics: tradition and change 14. Colonialism and the origin of globalization 15. The search for political order and identity in the 21st century 16.The struggle for economic independence and prosperity in the 21st century: development, neoliberalism, and (de)globalization 17. Cultural survival and revival in the 21st century
Seeing culture as a whole #4: culture, colonialism, nationalism, neoliberalism, and competing indigeneities in India
About the author
is Distinguished Professor of Anthropology with Woxsen University in Hyderabad, India. An experienced teacher and author, his other books for Routledge include
Introducing Anthropology of Religion (Second edition, 2014),
Cultural Anthropology: 101 (2015),
Culture and Diversity in the United States (2015),
Social Science and Historical Perspectives (2016), and
Psychological Anthropology for the 21st Century (2018).
