Advances in Advertising Research XV - Moving Forward, Looking Back: Advertising in the Advent of AI

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.

List of contents

Artificial Intelligence in Advertising.- Social Media, Influencers and Storytelling.- Digital Consumer Behavior and Shopping.- Corporate Social Responsibility (CSR) and Ethics.- Advertising and Consumer Psychology.

About the author

Christina Boutsouki
is Professor of Marketing & Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing.

Leonidas Hatzithomas
is Associate Professor of Marketing & Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics & Data Science. 

Anastasios Panopoulos
is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations. 

Martin K. J. Waiguny
is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university. 

Summary

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.

Product details

• Assisted by: Christina Boutsouki (Editor), Leonidas Hatzithomas (Editor), Anastasios Panopoulos (Editor), Anastasios Panopoulos et al (Editor), Martin K.J. Waiguny (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Release: 10.12.2025
• EAN: 9783658491130
• ISBN: 978-3-658-49113-0
• No. of pages: 363
• Illustrations: XIII, 363 p. 63 illus., 32 illus. in color.
• Series: European Advertising Academy
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marktforschung, Werbung, Advertising, Social Media, Corporate Social Responsibility, digital marketing, Market Research and Competitive Intelligence, Advertising Research, Advertising and Consumer Psychology, Digital Consumer Behavior, Storytelling in Advertising, Artificial Intelligence in Advertising