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Global Marketing - Student Edition

English · Paperback / Softback

Description

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For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package.

MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

Product details

Authors Mark C Green, Mark C. Green, Warren J Keegan, Warren J. Keegan
Publisher Pearson Education
 
Languages English
Product format Paperback / Softback
Released 14.10.2014
 
EAN 9781292017389
ISBN 978-1-292-01738-9
No. of pages 621
Dimensions 215 mm x 275 mm x 17 mm
Weight 1130 g
Illustrations w. col. figs.
Series Always Learning
Global Edition
Subject Social sciences, law, business > Business > Business administration

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