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Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.
About the author
The Authors: William L. Benoit is Professor of Communication at the University of Missouri. He received his Ph.D. in communication from Wayne State University.
Kevin A. Stein is an Assistant Professor at Southern Utah University. He received his Ph.D. in communication from the University of Missouri.
John P. McHale is an Assistant Professor at Illinois State University. He received his Ph.D. in communication from the University of Missouri.
Sumana Chattopadhyay is an Assistant Professor at Marquette University. She received her Ph.D. in communication from the University of Missouri.
Rebecca Verser is a doctoral candidate at the University of Missouri. She received her M.A. in communication from the University of Arkansas.
Stephen Price is a doctoral candidate at the University of Missouri. He received his M.A. in radio and television from San Francisco State University.
