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This book brings together all the essential knowledge needed to run, develop and grow a grassroots sports club, in one comprehensive volume.
Offering a structured approach to club development and administration, and designed to support clubs, the book breaks down the complex task of running a grassroots sports club into manageable components. It enables sports clubs to select relevant modules according to their current capacity and ambition and introduces the essential day-to-day and strategic aspects of running a grassroots sports club. It covers key areas like strategic planning, financial planning, managing facilities, generating income, community engagement, volunteer recruitment, the importance of being a welcoming club and navigating governance requirements and provides a solid foundation for anybody involved in running or leading a grassroots sports club. Every chapter includes practical, step-by-step instructions, actionable strategies and templates that managers and volunteers can apply immediately, to help them organise, finance and grow their club, ensuring that even clubs with limited resources or experience can implement best practices efficiently, fostering growth, transparency, and long-term viability.
Drawing on the author's experiences managing and consulting with sports organisations across the globe, this book is essential reading for anybody involved in grassroots sports and is a useful supplementary text for any course on sport business or management.
List of contents
Introduction: How to get the best from this guide, 1. Governance and Admin: Getting the foundations right when running a club, 2. Club Planning: Developing a roadmap for your club, 3. Club Experience: Offering the best experience at your club, 4. Coaching Culture: Developing coaches at your club, 5. Female Participation: Growing female participation in your club, 6. Protecting your Club: Dealing with society issues, 7. Community Engagement: Being part of your community, 8. Communication and Brand: Getting your communications and image right, 9. Income Generation: Bringing in the money, 10. Facilities: Maintaining and developing the club facilities, Appendix: Templates.
About the author
Geoff Wilson is a Global Sports Strategist and runs his own consultancy - Geoff Wilson Consultancy - with a focus primarily on sport. Geoff has created numerous academic models for the sports industry and has been to over 100 countries in various sports consultancy projects. Geoff is on the Advisory Panel at the English Football League and is Chair of the Sports Council Trust Company.
