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This book provides a comprehensive guide to navigating the complexities in modern business landscape which is increasingly defined by the omnichannel paradigm, offering practical strategies and theoretical frameworks for optimizing operations, managing risks, and making informed decisions in the omnichannel world. It delves into crucial areas like pricing strategies in dual-channel supply chains, exploring the nuances of "Buy Online, Pick-up in Store" (BOPS) models, and addressing the critical intersection of sustainability and supply chain omnichannel operations.
List of contents
Chapter 1. Introduction.- Chapter 2. The definition of Omnichannel, Enterprise risk management, BOPS, Community group buying, digital transformation etc.- Chapter 3. Pricing strategy for B&M store considering consumer showroom behavior in a dual-channel supply chain.- Chapter 4. Pricing strategies for O2O business model considering service spillover and power structures.- Chapter 5. Pricing and ordering strategies of fashion products considering consumer regret effect.- Chapter 6. Sustainable Usage Intention of BOPS with Channel Integration Quality.- Chapter 7. Sustainable Usage Intention of BOPS with Consumer Personality Trait.- Chapter 8. Research on optimization strategy of community group-buying operation from dual perspective.- Chapter 9. Research on intelligent level evaluation and optimization of modern logistics enterprises from the perspective of big data.- Chapter 10. Analysis and evaluation of the digital transformation path of enterprises in the context of new retail - Taking Jingdong and Uniqlo as examples.
About the author
Limeng Chai, Ph.D. in Management, is a researcher at Soochow University in China. Her research focuses on omni-channel operation management, sustainable supply chain management, artificial intelligence and risk management.
Summary
This book provides a comprehensive guide to navigating the complexities in modern business landscape which is increasingly defined by the omnichannel paradigm, offering practical strategies and theoretical frameworks for optimizing operations, managing risks, and making informed decisions in the omnichannel world. It delves into crucial areas like pricing strategies in dual-channel supply chains, exploring the nuances of "Buy Online, Pick-up in Store" (BOPS) models, and addressing the critical intersection of sustainability and supply chain omnichannel operations.
