Direct Hit - How Tesla Went Straight to Consumers Smashed Car Dealers Monopoly

Tesla has won its war with the car dealers' lobby over its direct-to-consumer sales model, but many questions remain for other electric vehicle start-ups and the legacy auto manufacturers. This book shares key insights and dives into the dealers' legal and policy arguments to show why they're deeply flawed.

List of contents

Introduction; 1. The birth of the franchised dealer model; 2. Elon Musk's direct sales decision; 3. The empire strikes back; 4. It's the consumer, stupid!; 5. Legacies in the crossfire; 6. Crony capitalism in the motor city; 7. Strange bedfellows; 8. The others; 9. How Tesla turned the tide; 10. The road ahead.

About the author

Daniel A. Crane is the Richard W. Pogue Professor of Law at the University of Michigan, An expert in antitrust law, he has written over 200 books and articles in that field. Since 2014, Professor Crane has been the leading academic voice on the controversies surrounding direct-to-consumer sales of automobiles in the United States.

Product details

• Authors: Daniel A. (University of Michigan Law Schoo Crane, Crane Daniel A.
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2025
• EAN: 9781009687898
• ISBN: 978-1-0-0968789-8
• No. of pages: 188
• Subjects: Social sciences, law, business > Law > Mercantile and commercial law; USA, LAW / Antitrust, Political science & theory, United States of America, USA, Political science and theory, Alternative & renewable energy sources & technology, Transport Technology & Trades, Competition law / Antitrust law, Electric vehicles / alternative fuel vehicles, Digital, IT and Communications law