Nigerias Cultural and Creative Industries - Perspectives, Problems, and Prospects

This book offers a compelling exploration of Nigeria's vibrant cultural and creative industries, unpacking their core components, challenges, institutional frameworks, and transformative potential for national development.

List of contents

List of Tables
List of Figures and Charts
List of Contributors
1. The Nigerian Cultural and Creative Industry Ecosystem: A Conceptual Overview
Kizito Ogedi Alakwe and Ikechukwu Obiaya
2. Conceptualising Culture in the Nigerian Cultural and Creative Industry
Kizito Ogedi Alakwe, Jemimah Ogechi Ekechi and Emmanuel Ezimako Nzeaka.
3. Taxonomy of the Creative Industries: An Evaluation of the Cultural and Creative Sectors of the Nigerian Economy
Kizito Ogedi Alakwe
4. Evolving Rhythms: The Nigerian Music Industry and its Role in Economic Development and Cultural Sustainability
Samuel A. Adejube
5. The Nigerian Fashion Industry: Historical Insights, Supply Chain Dynamics and Pathways for Growth
Morolake Dairo
6. Nollywood: Tracing the Evolution and Economic Impact of Nigeria's Film Industry
Oluyinka Smart Babalola
7. Cultural Expression: Exploring the Diversity and Impact of Nigerian Performing Arts.
Emmanuel Ezimako Nzeaka
8. Nigerian Advertising Sub-sector in a Digitised World
Ubong-Abasi Inemesit Usoroh
9. Architecture and the Nigerian Cultural and Creative Industry: The Past, the Present, and the Future.
Beryl Ehondor
10. Digital Transformation of Book Publishing in Nigeria: Stillbirth, Stunted Growth or Both?
Nwachukwu Andrew Egbunike
11. Revitalising the Nigerian Tourism Sector: Strategies for Growth and Global Competitiveness.
Nneka G. Isaac-Moses, Philip Egga Maga, Kizito Ogedi Alakwe.
12. Navigating Growth in Nigeria's Visual Arts Industry: Trends and Transformations
Kizito Ogedi Alakwe and Prisca Sam-Duru
13. New Media with New Trends: Digitalisation and the use of Social Media in the Nigerian Music Industry.
Wale Adedeji
14. Cultivating Creative Excellence through Entrepreneurship in the Nigerian Cultural and Creative Industries
Kizito Ogedi Alakwe, Helen Ese Emore and Ikechukwu Obiaya
15. Education and Capacity Building for the Creative Industries
Ikechukwu Obiaya
16. Nigeria's Orange Economy: Riding on the Wave of Globalisation
Frederick Ojore Mordi
17. Pathways to Growth and Development: Policy Directions for Nigeria's Cultural and Creative Industries
Kizito Ogedi Alakwe
Index

About the author

Ikechukwu Obiaya is Dean of the School of Media and Communication, Pan-Atlantic University, Nigeria.
Kizito Ogedi Alakwe is an Adjunct Lecturer at the School of Media and Communication, Pan-Atlantic University, Nigeria. He is also the Principal Advisor, at Quardott Consulting.
Emmanuel Nzeaka is a Senior Lecturer at the Institute of Humanities, Pan-Atlantic University, Nigeria.

Product details

• Authors: Ikechukwu Alakwe Obiaya
• Assisted by: Kizito Alakwe (Editor), Kizito Ogedi Alakwe (Editor), Emmanuel Nzeaka (Editor), Ikechukwu Obiaya (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Release: 08.12.2025
• EAN: 9781041023852
• ISBN: 978-1-0-4102385-2
• No. of pages: 292
• Series: Routledge African Media, Culture and Communication Studies
• Subjects: Humanities, art, music > Art > Theatre, ballet; Rock, History, Media Studies, Sociology, Popular Culture, SOCIAL SCIENCE / Popular Culture, Rock & Pop music, Africa, Anthropology, SOCIAL SCIENCE / Anthropology / Cultural & Social, DRAMA / African, ART / Popular Culture, ART / African, Films, cinema, Theatre Studies, Humanities, Regional Studies, Theory of music & musicology, Pop Music, Regional / International studies, Popular Music, Theory of music and musicology, SOCIAL SCIENCE / Cultural & Ethnic Studies / African Studies