Description
Product details
| Authors | Vincent Bastien, Jean-Noël Kapferer |
| Publisher | Franco Angeli |
| Languages | Italian |
| Product format | Paperback / Softback |
| Released | 02.03.2015 |
| EAN | 9788856824704 |
| ISBN | 978-88-568-2470-4 |
| No. of pages | 384 |
| Weight | 622 g |
| Series |
Franco Angeli Cultura della comunicazione |
| Subject |
Social sciences, law, business
> Business
> Advertising, marketing
|
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