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They used these words to shame her: White. Blonde. Jew. She turned them into the title of her book—and a movement.In an age of curated silence, false virtue, and weaponized identity, Alyssa Rosenheck refused to shrink.
White. Blonde. Jew. is a brave cultural and political narrative for anyone ready to speak truth, reclaim moral clarity, and lead with values that won’t bend.
After being targeted with antisemitic threats, sidelined by literary gatekeepers, and erased by movements claiming to fight for justice, Rosenheck—a purpose-driven creative—refused to bow. She traveled to the Gaza envelope, met with foreign ambassadors and local legislators, and interviewed combat heroes, hostages, and families who didn't allow grief to turn into silence. Through war zones and culture wars, she’s remained steady, encouraging readers to turn pain into purpose, judgment into dialogue, and silence into a clear, unwavering voice.
This is more than a book—it’s armor for the soul and a roadmap for those who stand their ground.
Readers will uncover:
- How antisemitism is being rebranded across media, academia, and activism—and how to push back with truth, historical context, and moral clarity
- The uncomfortable realities about race, identity, and power, and why many DEI initiatives erase Jewish identity while deepening division
- How to decode emotional manipulation and spot propaganda, equipping you to think critically, resist performative outrage, and reclaim your voice in the digital age
- Alyssa’s signature P.A.C.E. method: Pause, Analyze, Contemplate, Engage—a practical and powerful framework to replace reactivity with grounded integrity
- Inspiration for getting involved at a local level and creating positive change in one’s immediate community
- Access to a built-in community of truth-tellers and change-makers through curated book clubs and online spaces designed for mutual support and conversation
- Chapter-by-chapter discussion prompts and reflection guides to help foster honest dialogue, deepen clarity, and spark connection in your community or book group
White. Blonde. Jew. is not just something you read, it’s something you carry. A mirror. A megaphone. A call to remember who you are, even when the world forgets.
About the author
Alyssa Rosenheck is a bestselling author and one of Architectural Digest’s Top 50 Photographers in the United States. Her debut book,
The New Southern Style (Abrams), used creativity as a tool to humanize our differences and spotlighted creative courage as a tool for deeper human connection. Her forthcoming title,
White. Blonde. Jew., reclaims the very words once used to silence her — a bold call to reject extremism, speak truth, and reclaim the center.
Since the war began, Alyssa has traveled to Israel three times as a delegate, working closely with the AJC, ADL, and CUFI, and participating in the United Nations Global Summit. She applied pressure and mobilized community efforts to help defeat a BDS resolution in her hometown of Nashville, Tennessee, and continues to use her voice through op-eds and ongoing advocacy. Alyssa uses her platform to confront anti-American ideologies, combat antisemitism, and inspire others to act with moral clarity in defense of democratic values.
