L.L. Bean - The Making of an American Icon

L L Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. This account reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change.

Product details

• Authors: Gorman, Leon Gorman
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Hardback
• Released: 15.11.2006
• EAN: 9781578511839
• ISBN: 978-1-57851-183-9
• Dimensions: 162 mm x 242 mm x 29 mm
• Subjects: Social sciences, law, business > Business > General, dictionaries; Firmengeschichte