Read more
Fashion photography reflects the influences of the zeitgeist and the fashion sensibilities of different generations. This now highly dominant branch of photography aims to interpret and illustrate trends. This work emphasises the importance of fashion photography in the context of art and uses examples to demonstrate its legitimacy as an art form. Paradoxically, the only constant in fashion is its constant change. Fashion photography aims to visualise current fashion, but also social and psychological sensibilities. From pictorialism to references to classical antiquity, the elegance and glamour of the pre-war years, surrealist influences, the terrible war years, the constructive and optimistic post-war period, the spontaneity of the 1960s, the movements of the wild 70s, the 80s, when supermodels were elevated to celebrity status, the heroin and porn chic of the 90s, right up to the digital present day with its abundance of images thanks to social networks and blogs such as Instagram, Tumblr and Facebook, fashion photography provides a pictorial record of each stage of history.