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This coursebook helps students build an understanding of key business concepts, with engaging visual tools and real-life examples to ensure topics are accessible for all students. Engage your students with a variety of activities to encourage active learning, from calculating the labour productivity of a manufacturing business to debating whether globalisation is beneficial to the economy. Case studies with questions encourage students to explore roles and operations within real businesses, such as Yao Secret and Hasbro. Access short videos and key term definitions in the digital coursebook, to provide additional support for students with English as an additional language.
List of contents
Introduction; How to use this book; Section 1. Understanding business activity: 1. Business activity; 2. Economic sectors; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Section 1 case study, Section 2. People in business: 6. Human resource management (HRM); 7. Organisation and management; 8. Methods of communication; 9. Motivating employees; Section 2 case study; Section 3. Marketing: 10. Marketing and the market; 11. Market research; 12. Marketing mix: product; 13: Marketing mix: Price; 14: Marketing mix: Place; 15: Marketing mix: Promotion; 16. Marketing strategy and legal controls; Section 3 case study; Section 4. Operations management: 17. Production of goods and services; 18. Costs, scale of production and break-even analysis; 19. Quality of goods and services; 20. Location decisions; Section 4 case study; Section 5. Financial information and decisions: 21. Business finance; 22. Cash flow forecasts; 23. Statement of profit; 24. Statement of financial position; 25. Analysis of accounts; Section 5 case study; Section 6. External influences on business activity: 26. Economic issues; 27. Business and the international economy; 28. Environmental and ethical issues; Section 6 case study; 29. Preparing for assessment; Accounting formulae and ratios; Glossary; Index; Acknowledgements.
