Social Media in Global Sport - Strategies and Practice

About the author

Emilio Fernández-Peña (Ph.D., Basque Country University, 2001) is the Founder and Director of the Sport Research Institute of the Universitat Autònoma de Barcelona.
Andrew C. Billings (Ph.D., Indiana University, 1999) serves as Co-director of the Beyond Sports Initiative and the Ronald Reagan Chair of Broadcasting at the University of Alabama.

Product details

• Authors: Emilio (Universitat Autonoma of Ba Fernandez-Pena
• Assisted by: Billings Andrew C. (Editor), Emilio Fernández-Peña (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Release: 10.11.2025, delayed
• EAN: 9780367322137
• ISBN: 978-0-367-32213-7
• No. of pages: 216
• Series: Routledge Research in Sport Business and Management
• Subjects: Humanities, art, music > History; Social sciences, law, business > Media, communication > Communication science; Basketball, History, Media Studies, SPORTS & RECREATION / General, SOCIAL SCIENCE / Media Studies, SPORTS & RECREATION / Business Aspects, Humanities, Social and cultural history, Football (Soccer, Association football), Association football (Soccer), Sports management & facilities, Sports management and facilities, SPORTS & RECREATION / Cultural & Social Aspects, Hospitality and service industries, Olympic & Paralympic games, Olympic and Paralympic games, Sport & leisure industries