Influence of Western Consumerism on Eastern Culture - A Consumer Behaviour Perspective

This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.

List of contents

Table of Contents
1: Introduction
2: Philosophies, Religions and Traditions of Asian Cultures
3: Underpinnings of Asian Consumer Culture
4: Western Consumer Culture
5: The Impacts of Western Consumer Culture on Asian Societies
6: The Emergence of Cultural Renaissance in Asia
7: Conclusion
References
Index

About the author

Richard Lee is an Professor of Marketing at the University of South Australia and Research Associate at the Ehrenberg Bass Institute.
Quynh Anh Duong is a marketing specialist with 10 years of experience across Southeast Asia and Australia and holds a Master of Communication from the University of South Australia.
Huda Khan is a Senior Lecturer in Marketing and Associate Director of the Africa Asia Centre for Sustainability Research at the Business School, University of Aberdeen, UK.
Muhammad Rashid Saeed is a Lecturer in Marketing at the UQ Business School, University of Queensland, Australia.
Zhixing Xu is an Associate Professor of Human Resource Management at Beijing Normal University and serves as Vice Dean of the Graduate School at Beijing Wuzi University.

Product details

• Authors: Quynh Anh Duong, Huda Khan, Richard Lee, Richard (University of South Australia Lee, Muhammad Rashid Saeed, Zhixing Xu
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Release: 08.12.2025
• EAN: 9781032894850
• ISBN: 978-1-0-3289485-0
• No. of pages: 152
• Series: Routledge Studies in Marketing
• Subjects: Natural sciences, medicine, IT, technology > Geosciences > Geography; Non-fiction book > Politics, society, business > Politics; Social sciences, law, business > Sociology > Sociological theories; Asia, PSYCHOLOGY / Social Psychology, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Globalization, BUSINESS & ECONOMICS / International / Marketing, Regional Studies, Sales & marketing, Regional / International studies, Development Studies, Sales and marketing, SOCIAL SCIENCE / Cultural & Ethnic Studies / Asian Studies