Fr. 116.00

Microeconomics for Managers, 2nd Edition

English · Hardback

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A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economicsThis is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems. Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox Covers essential topics for future managers-including price discrimination, Porter's five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more

Product details

Authors David M Kreps, David M. Kreps
Publisher Princeton University Press
 
Languages English
Product format Hardback
Released 29.01.2019
 
EAN 9780691182698
ISBN 978-0-691-18269-8
No. of pages 520
Dimensions 180 mm x 260 mm x 35 mm
Subjects Natural sciences, medicine, IT, technology

BUSINESS & ECONOMICS / Economics / Theory, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Economics / Microeconomics, Microeconomics, Business & Management: Study & Revision Guides, Business and management: study and revision guides

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