Description
Product details
| Authors | Małgorzata Karpińska-Krakowiak |
| Publisher | Taylor and Francis |
| Languages | English |
| Product format | Hardback |
| Release | 16.10.2025 |
| EAN | 9781041108849 |
| ISBN | 978-1-041-10884-9 |
| No. of pages | 144 |
| Illustrations | schwarz-weiss Illustrationen, Raster,schwarz-weiss, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss |
| Series |
Routledge Studies in Marketing |
| Subjects |
Social sciences, law, business
> Media, communication
> Media science
Advertising, History, Media Studies, Business & Economics / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Research, Humanities, Occupational and industrial psychology, Occupational & industrial psychology |
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