Fr. 333.00

Marketing and Smart Technologies - Proceedings of ICMarkTech 2023, Volume 1

English · Paperback / Softback

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Description

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Product details

Assisted by Beáta Gavurová (Editor), Beáta Gavurová et al (Editor), José Luís Reis (Editor), José Paulo Marques dos Santos (Editor), Ji¿í Zelený (Editor), Jirí Zelený (Editor)
Publisher Springer, Berlin
 
Languages English
Product format Paperback / Softback
Released 05.06.2025
 
EAN 9789819715541
ISBN 978-981-9715-54-1
No. of pages 883
Dimensions 155 mm x 48 mm x 235 mm
Weight 1341 g
Illustrations XIV, 883 p. 125 illus., 106 illus. in color.
Series Smart Innovation, Systems and Technologies
Subjects Guides
Natural sciences, medicine, IT, technology > IT, data processing

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