Read more
Innovating organizations struggle to select suitable co-creators and their ideas. Co-creating market relevance is challenging, as one's own contributions often lead to evaluation biases, such as the IKEA Effect When Labor Leads to Love, the foundation of this book. Transcending organizational boundaries requires transcending individual evaluation. Intersubjectivity is essential for this step. This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation. It begins with qualitative inquiry, including a narrative literature review and expert interviews, followed by the identification and empirical testing of novel intersubjectivity-related variables through laboratory and field experiments. In addition to its theoretical implications, this book presents a typology of contexts requiring intersubjectivity and provides a working model to guide organizations and intermediaries in their co-creation practices.
List of contents
Introduction: From assembly instructions to shared outcomes.- Foundations.- Study I: Systematizing known evaluation biases.- Study II: Exploring intersubjectivity with experts.- Study III: Experimenting with intersubjectivity in the laboratory.- Study IV: Experimenting with intersubjectivity in the field.- Summary of findings and implications.
About the author
Dr. Melanie Oßwald works as a science policy advisor with a focus on innovation management. She graduated at the Academy of Fine Arts Nuremberg and at the Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), where she also obtained her doctorate in Information Systems, Innovation & Value Creation.
Summary
Innovating organizations struggle to select suitable co-creators and their ideas. Co-creating market relevance is challenging, as one's own contributions often lead to evaluation biases, such as the “IKEA Effect – When Labor Leads to Love,” the foundation of this book. Transcending organizational boundaries requires transcending individual evaluation. Intersubjectivity is essential for this step. This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation. It begins with qualitative inquiry, including a narrative literature review and expert interviews, followed by the identification and empirical testing of novel intersubjectivity-related variables through laboratory and field experiments. In addition to its theoretical implications, this book presents a typology of contexts requiring intersubjectivity and provides a working model to guide organizations and intermediaries in their co-creation practices.
