The Paradox of Passion - How Rewards Covertly Control Motivation

About the author

Dr. Bobby Hoffman is a University of Central Florida (UCF) professor, researcher, and author who specializes in motivation science and solving the mysteries of human behavior. At UCF he teaches a variety of graduate-level courses in motivation, learning, cognition, and intelligence. Before earning his PhD in Educational Psychology in 2006, he worked for over 20 years in Human Resources management and performance consulting for companies including General Electric, NBC, KPMG, and the NBA.

Dr. Hoffman has authored over 100 publications in the fields of education, psychology, leadership, and organizational development. In addition, Hoffman was the 2016 and 2017 Division C co-chair for research in motivation and cognition for the American Educational Research Association, the world’s largest gathering of motivational researchers on the planet. He has also twice served as motivation section chair for the American Psychological Association. He serves on five journal editorial boards including Contemporary Educational Psychology, Educational Psychology Review, and Educational Technology, Research & Development.

Product details

• Authors: Bobby Hoffman
• Publisher: Bloomsbury
• Languages: English
• Product format: Paperback / Softback
• Release: 05.02.2026
• EAN: 9781538197202
• ISBN: 978-1-5381-9720-2
• No. of pages: 352
• Illustrations: 1 figure; 10 tables
• Subjects: Humanities, art, music > Psychology > Theoretical psychology; PSYCHOLOGY / Industrial & Organizational Psychology, Cognition & cognitive psychology, Cognition and cognitive psychology