Brand Thinking - Building Brands You Can Believe In

About the author

Allison J. Steinke is an award-winning researcher and communications professional on faculty at the University of Minnesota Hubbard School of Journalism and Mass Communication, USA. She teaches undergraduate and graduate courses in branding, digital and social media, marketing, and management, and has presented her research on branding, innovation, solutions, and institutions at conferences around the world.Haseon Park is a leading scholar in digital consumer and brand relationships on faculty at the University of Minnesota Hubbard School of Journalism and Mass Communication, USA. She teaches courses in branding and media planning. Her research focuses on branding, influencers, social networks, and advertising.

Product details

• Authors: Haseon Park, Allison J Steinke, Allison J. Steinke
• Publisher: Bloomsbury
• Languages: English
• Product format: Hardback
• Release: 22.01.2026
• EAN: 9781538195192
• ISBN: 978-1-5381-9519-2
• No. of pages: 288
• Illustrations: 31 b/w illustrations; 2 tables
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Market research, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Research, LANGUAGE ARTS & DISCIPLINES / Communication Studies