Description
Product details
| Assisted by | Nor Aida Abdul Rahman (Editor), Pantea Foroudi (Editor), Gupta Suraksha (Editor), T.C. Melewar (Editor) |
| Publisher | Taylor and Francis |
| Languages | English |
| Product format | Paperback / Softback |
| Release | 30.07.2025 |
| EAN | 9781032412238 |
| ISBN | 978-1-032-41223-8 |
| No. of pages | 202 |
| Weight | 453 g |
| Illustrations | schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss |
| Series |
Routledge Studies in Marketing |
| Subjects |
Social sciences, law, business
> Business
> Advertising, marketing
BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Production & Operations Management, BUSINESS & ECONOMICS / Quality Control, BUSINESS & ECONOMICS / Purchasing & Buying, BUSINESS & ECONOMICS / Industries / Transportation, Transport industries, Sales & marketing, Purchasing & supply management, Production & quality control management, Brands and branding, Production and quality control management, Purchasing and supply management |
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