Description
Product details
| Authors | Brown Stephen, Foxall Gordon, Goldsmith Ronald E. |
| Publisher | Cengage Learning |
| Languages | English |
| Product format | Paperback / Softback |
| Released | 25.06.1998 |
| EAN | 9781861523716 |
| ISBN | 978-1-86152-371-6 |
| Dimensions | 188 mm x 20 mm x 238 mm |
| Weight | 290 g |
| Subjects |
Social sciences, law, business
> Business
> Advertising, marketing
SOCIAL SCIENCE / General, Market research, PSYCHOLOGY / Social Psychology, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / Research, Social, group or collective psychology, Consumerism |
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