Ai Powered B2b Marketing - Develop Ai Enabled Strategies and Practices for Maximum Impact

About the author

Simon Hall, based in Berkshire, UK, is a marketing innovator with 25 years' experience in technology and services marketing. He has served as UK Chief Marketing Officer for Dell as well as senior roles at Acer, Microsoft and Toshiba. In 2016 he founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing (CIM) and lectures at Pearson Business School (University of Kent). He is a B2B council member with The Institute of Direct and Digital Marketing (IDM) and Data & Marketing Association (DMA) B2B marketing council member. He is the author of Innovative B2B Marketing, also published by Kogan Page.

Product details

• Authors: Simon Hall
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Release: 03.04.2026
• EAN: 9781398621961
• ISBN: 978-1-398-62196-1
• No. of pages: 352
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > General, dictionaries; Artificial Intelligence, BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Marketing / Direct, Sales & marketing management, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Artificial Intelligence / General, Sales and marketing management