Writing for Busy Readers - Communicate More Effectively in the Real World

Writing Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace. When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.

Product details

• Authors: Jessica Lasky-Fink, Todd Rogers
• Publisher: Dutton Books
• Languages: English
• Product format: Paperback / Softback
• Release: 02.09.2025
• EAN: 9780593187500
• ISBN: 978-0-593-18750-0
• No. of pages: 256
• Dimensions: 152 mm x 229 mm x 13 mm
• Subjects: BUSINESS & ECONOMICS / Business Writing, LANGUAGE ARTS & DISCIPLINES / Style Manuals, Business communication & presentation, Writing & editing guides, Language learning: writing skills, Writing skills, Writing and editing guides, Creative writing & creative writing guides, Creative writing and creative writing guides, Business communication and presentation, LANGUAGE ARTS & DISCIPLINES / Writing / General