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You've heard the promises of data: if you just unlock the hidden insights, you can win an unfair game. But for people at most companies, friction prevents data from flowing effortlessly into decisions. Technology alone won't make the connection for you. Neither will finding more data; you've already got plenty. To
connect data with decisions, you'll need to reverse the way data flows through all your systems and decisions.
If you're a business decision-maker - a CEO, CIO, or CxO - you'll see the connection between a data strategy and the thousands of decisions people in your company make every day. If you're a data worker, you'll see how your work changes the direction of a company. And if you're an analyst - someone who bridges the gap between top-level decision makers and what's really happening in the business - you'll find a new vision of how to use data to transform your job and your company.
Instead of new technology offering tired promises to make your job easier, you'll find management solutions for better, faster decisions. Unified data flowing through your company, to everyone at the same time, improving business decisions through alignment and visibility, trust and scale.
That's Frictionless Decision Data.
About the author
Zane Hall led data teams at some of the biggest semiconductor companies in the world: Texas Instruments, Broadcom Corporation, Maxim Integrated, and Analog Devices. In 2023, he started consulting and writing his first book to help as many companies as possible improve their data strategies. He serves on the board of Common Ground Surf, a mentoring movement for underserved children in Huntington Beach, California.
