the Behavioral Startup - A step-by-step method to turn your ideas into successful products

Turn your expertise into products people use
Learn to identify key behaviors, design features people want, and build lasting products. Practical models to spot value, remove barriers, and help users succeed No product experience required

About the author

Nacho Parietti is a behavioral design expert and product innovation leader who transforms complex challenges into user-centered solutions. As the creator of the ANVERSO Models methodology and Behavioral Design Sprint, he bridges the gap between behavioral science theory and practical application.His diverse background includes experience in gaming, education, and AI integration, giving him unique insights into how people interact with products. Parietti has successfully led more than 30 major product initiatives, including nationwide healthcare platforms, end-of-life care decision tools, and AI-powered systems.

Product details

• Authors: Nacho Parietti
• Publisher: Parietti, Ignacio
• Languages: English
• Product format: Paperback / Softback
• Released: 28.05.2025
• EAN: 9789915429632
• ISBN: 978-9915-42-963-2
• No. of pages: 224
• Dimensions: 152 mm x 229 mm x 12 mm
• Weight: 332 g
• Subject: Humanities, art, music > Art > Interior design, design