Advances in National Brand and Private Label Marketing - 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.
The three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas.
This volume presents the proceedings of the 2025 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.

About the author

Juan Carlos Gázquez-Abad is Professor of Marketing at the University of Almería, Spain.
José Luis Ruiz-Real is Professor of Marketing at the University of Almería, Spain. 
Raj Sethuraman is Harold Simmons Distinguished Professor and Executive Director of the Center for Marketing Management Studies at the Edwin L. Cox School of Business at Southern Methodist University, Dallas, Texas, USA.

Product details

• Assisted by: Juan Carlos Gázquez-Abad (Editor), Juan Carlos Gázquez-Abad (Editor), José Luis Ruiz-Real (Editor), José Luis Ruiz-Real (Editor), Raj Sethuraman (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 21.08.2025
• EAN: 9783031971327
• ISBN: 978-3-0-3197132-7
• No. of pages: 121
• Dimensions: 155 mm x 11 mm x 235 mm
• Weight: 321 g
• Illustrations: XIV, 121 p. 6 illus., 4 illus. in color.
• Series: Springer Proceedings in Business and Economics
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Sozialpsychologie, Branding, Digital Transformation, Einzel- und Großhandel, Corporate Social Responsibility, Kundendienst, customer relationship management, social commerce, cross-cultural psychology, Trade and Retail, Value Co-creation, Customer engangement, Consumer trends, Sustainable supply chain manegement, Social web technology, Psychological and behavioral marketing, Inter-brand competition, Retail management, e-Commerce research