Branding As a Cultural Force - Purpose, Responsibility, and Resonance

Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.

About the author

Robin Landa, a distinguished professor at Kean University, is a globally recognized expert in branding, design, advertising, and creativity. She has received numerous accolades, including recognition as one of the Carnegie Foundation's "Great Teachers of Our Time." Her commentary has appeared in Harvard Business Review, Fast Company, and Inc. She is the author of more than twenty-five books, including most recently Shareworthy: Advertising That Creates Powerful Connections Through Storytelling (Columbia, 2024, with Greg Braun).

Product details

• Authors: Robin Landa, Landa Robin
• Publisher: Columbia University Press
• Languages: English
• Product format: Hardback
• Release: 30.12.2025
• EAN: 9780231217057
• ISBN: 978-0-231-21705-7
• No. of pages: 344
• Subjects: Humanities, art, music > Art > Interior design, design; Social sciences, law, business > Business > Advertising, marketing; Advertising, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, DESIGN / Graphic Arts / Branding & Logo Design, Sales & marketing, Office and workplace, Sales and marketing, Illustration & commercial art, Illustration and commercial art, Brands and branding