Fr. 235.00

Digital Brand Management - Understanding Consumers and Communication in the Digital Age

English · Hardback

Will be released 10.11.2025

Description

Product details

Authors Magdalena Grębosz-Krawczyk, Dagna Siuda
Publisher Taylor and Francis
 
Languages English
Product format Hardback
Release 10.11.2025
 
EAN 9781041087182
ISBN 978-1-041-08718-2
No. of pages 234
Illustrations schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
Series Routledge Studies in Marketing
Subjects Advertising, Business & Economics / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing

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