Quality of Services at Events - A look at marketing

In recent years, events have become an important tool and one of the best investments for organizations, as they are an efficient and entertaining means of communication between employees, partners, and customers, bringing more effective results. Aware of the gaps in the quality of event services, this work aims to show how marketing can help event professionals gain a deeper understanding of the gaps in the quality of event services and how they can help optimize event excellence on the world stage.

About the author

Brazylijka, absolwentka kierunku Technologia Wydarze¿ na Federalnym Uniwersytecie Rio Grande (FURG), technik ksi¿gowo¿ci i przedsi¿biorczyni z 25-letnim stäem, uko¿czy¿a wiele kursów z zakresu sprzedäy i zarz¿dzania jako¿ci¿, opracowuj¿c projekty i badania rynku w dziedzinie marketingu wydarze¿.

Product details

• Authors: Elisabeth de Loudes de Oliveira P. C. S, Raphaella C Rodrigues
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 13.05.2025
• EAN: 9786206841678
• ISBN: 9786206841678
• No. of pages: 76
• Subject: Social sciences, law, business > Business > Management