Acceptance and Resistance of Innovative Technologies - Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability

The book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory. The six essays in this publication relate to six innovative technologies and approaches. This entails an examination of technologies that either involve ethical challenges or are designed with the objective of achieving (ecological) sustainability.

List of contents

Introduction.- Structure and Content of the Essays.- Essays.- General Conclusion.

About the author

Jan-Lukas Selter works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on the acceptance and resistance of innovative technologies with a focus on ethics and sustainability.

Summary

The book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory. The six essays in this publication relate to six innovative technologies and approaches. This entails an examination of technologies that either involve ethical challenges or are designed with the objective of achieving (ecological) sustainability.

Product details

• Authors: Jan-Lukas Selter
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 26.07.2025
• EAN: 9783658485931
• ISBN: 978-3-658-48593-1
• No. of pages: 236
• Dimensions: 148 mm x 14 mm x 210 mm
• Weight: 331 g
• Illustrations: XVI, 236 p. 23 illus. Textbook for German language market.
• Series: Handel und Internationales Marketing Retailing and International Marketing
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing, Philosophie, Sustainability, Management: Innovation, Technologie, allgemein, Philosophy of Technology, Innovation and Technology Management, Ethical Challenges, innovative Technologies, Unified Theory of Acceptance, Use of Technology, Innovation Resistance Theory, resistance of technology